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Audience Samples

If your audience is too large or if you simply want to narrow the focus of your survey, you can generate a sample. A sample provides a representative selection of respondents that should reflect the view of the entire audience.

Sampling uses a simple example-based interface that supports numerous criteria. The sample can be created using the following methods:

Sample Method Description
All respondents are selected for distribution.
Respondents are selected by a random number generator.
Respondents are selected at a defined (x) interval (e.g. Every 12th record).
Respondents are sorted into defined categories (e.g. based on State, Department, etc.) and then proportional number is selected randomly from each category.
Respondents are randomly selected from a predefined category or series of categories only (e.g. People in the state of California only or people in the Accounting Department only).

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