When using SurveyTracker to design a web survey or scannable form, understanding the differences between Score and Symbol values in scaled questions is important to your survey design and reports.
When designing a survey, take careful consideration of how you score your response scale choices. You must be particularly aware of not just what the scale choice text say, but also what the scale choices represent. Each scale choice should have a dedicated score value associated with it so you can generate meaningful statistics.
When designing a survey, choosing comprehensive scale response options that denote a range of options (such as salary, distance, age, etc.) is very important. You must be sure to include every option available to a respondent. You must avoid gaps in the options so a person can’t respond correctly.
Writing good questions is probably the single most important task when developing a survey. A good question should be worded so clearly that all respondents interpret it the same way. This is hard to accomplish, but the reliability of the survey results depends a great deal on it. If the respondents have difficulty interpreting questions, it can introduce a significant amount of error into the results and make accurate interpretation difficult, if not impossible.
One major issue we often encounter are questions with too many concepts or ideas.
In writing a question for your survey, you should take careful consideration of the scale (and its choices) you will use to record the responses. Because the answers to survey questions usually reflect some opinion or position, a well-designed scale makes responding to the question simpler.
A Midpoint (or neutral) option on a likert-type scale is an option you may or may not want to provide to your respondents.
The success of a survey depends on a lot of factors, one of which is question order. Question order and the general organization of the survey can sometimes be as important as what you ask. Each question influences all the ones that follow. Asking the wrong question at the wrong time can negatively affect your response rates.