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Yes / No and True / False Scale Choices

Yes or No and True or False scales can be too limiting to your respondents and, in most cases, should be used sparingly.

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Use easily recognizable scale choices when designing a survey

Make sure you define your survey question’s scale choices based on what your respondents are most likely to understand.

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Score Values in Question Scale Choices

When designing a survey, take careful consideration of how you score your response scale choices. You must be particularly aware of not just what the scale choice text say, but also what the scale choices represent. Each scale choice should have a dedicated score value associated with it so you can generate meaningful statistics.

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Comprehensive Scale Choice Options

When designing a survey, choosing comprehensive scale response options that denote a range of options (such as salary, distance, age, etc.) is very important. You must be sure to include every option available to a respondent. You must avoid gaps in the options so a person can’t respond correctly.

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Providing a Scale Range

When writing survey questions, providing questions with a scale range of options from which which a respondent is to reply is often preferred over simple write-in responses.

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Midpoint Choices

In writing a question for your survey, you should take careful consideration of the scale (and its choices) you will use to record the responses. Because the answers to survey questions usually reflect some opinion or position, a well-designed scale makes responding to the question simpler.

A Midpoint (or neutral) option on a likert-type scale is an option you may or may not want to provide to your respondents.

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