Archive | August 2015

A survey confirms that there are two colors that look best on pretty much everybody – Quartz

On the lighter side of survey results, check out what colors are considered most professional, attractive, and romantic in fashion. Hint: It’s black and… check the link for the other popular (and unpopular) color results.

If you’re wondering what you should wear for your next date, job interview, wedding, or criminal-mastermind costume, here’s your answer: black.

Source: A survey confirms that there are two colors that look best on pretty much everybody – Quartz

Tips To Get The Most Out Of Survey Emails: Marketing Land

Marketing Land has a very good write-up on how to get better results from your web survey email invitations.

Email is one of the most popular channels for distributing a survey. But for some reason, most of the emails I receive that include a survey look like they were thrown together as an afterthought.

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Callous Billboard survey asks: Who’s lying, Kesha or Dr. Luke? | NY Post

Fun surveys meant for fans or the general population are a good form of outreach… but here’s an example of how to not bite the hand that feeds you.

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6 Best Practices to Follow When Designing Pre-Chat Survey: Business 2 Business

A pre-chat survey is not always required or appropriate (depending on the type of website you run and the type of live-chat support offered.) If you do opt to use a pre-chat survey, though, it should include (at a minimum) fields for name, email address and the type of support needed by the visitor.

Source: 6 Best Practices to Follow When Designing Pre-Chat Survey

Customer Satisfaction isn’t Customer Loyalty: Why the Difference Matters

As long as your customers are happy it doesn’t matter whether you use the term customer satisfaction or customer loyalty to explain how they feel about your company, right? Not necessarily. These terms are often used interchangeably and they really shouldn’t be.  Here’s why.

Source: Customer Satisfaction isn’t Customer Loyalty: Why the Difference Matters

This Is What Americans Hate Most About Cable Companies — The Motley Fool

The one thing we can’t forgive is being treated poorly. The American people will overlook a lot, but poor customer service is a sin that’s not easily forgiven and drives our hatred of cable companies.

Source: This Is What Americans Hate Most About Cable Companies — The Motley Fool

Gonna Have to Face It, We’re Addicted to Netflix: Wall Street Journal

Last month, we asked readers to share how many “mini-subscriptions” they had. We focused on popular online services that deliver music, video and software for a small amount, usually around $10 per month. As companies try to shift consumers over to a subscription model, these small charges are easy to lose track of—but they add up.

Source: Gonna Have to Face It, We’re Addicted to Netflix