Archive | May 2015

Uh-Oh, AT&T Survey Shows Drivers are Now Using Social Media, Web Surfing, Taking Selfies, Video Chatting

Looks like the new Mad Max: Fury Road movie isn’t the only bad news for road warriors! A new AT&T survey of smartphone use on the road has alarming results.

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Survey suggests that one third of US 8th graders believe that Canada, France, and Australia are dictatorships

On the positive side, the article notes the following:

Students learn early on that it’s often strategically better to guess on a multiple choice question than leave it blank. In addition, some people prefer to guess rather than admit they don’t know the answer to a question.

Source: Survey suggests that one third of US 8th graders believe that Canada, France, and Australia are dictatorships

Survey Invitations and Cover Letters

When readying your web or paper survey, you should pay special attention to the intro paragraph, cover letter, and/or e-mail invitation. This is your chance to directly communicate with the respondent and convince them to take time out of the day to complete your survey.

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Methods can matter: Where Web surveys produce different results than phone interviews

Pew Research conducted an experiment to monitor the difference between cheaper and faster Web surveys and phone-based interview-style surveys. Their results were interesting in that there wasn’t a large difference except when it came to personal and confrontational topics.

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Issuing Follow-Up Surveys

Although a survey gathers information from a large number of people about a wide range of subjects, it does not provide the in-depth information that a face-to-face interview provides. Because of this, many organizations conduct personal follow-up interviews with about 20% to 30% of the original survey sample.

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Beware the bad survey: Science literacy isn’t as bad as the statistics make it look | PLOS SciComm

Here’s a smart write-up about bad survey methodology and its impact on science literacy and, more importantly, how those results are breathlessly reported by the media.

Source: Beware the bad survey: Science literacy isn’t as bad as the statistics make it look | PLOS SciComm

Forty percent of moms have had miserable Mother’s Days, survey says – CNET

A survey suggests that so many moms have been made unhappy by their loved ones that 45 percent are prepared to shop online instantly to make themselves feel better.

Source: Forty percent of moms have had miserable Mother’s Days, survey says – CNET

Google Online Security Blog: New Research: The Ad Injection Economy

Google releases results of large Ad Injection study conducted, in part, by the University of California at Berkeley and Santa Barbara. The news isn’t good… a lot of us succumb to spyware.

Source: Google Online Security Blog: New Research: The Ad Injection Economy

TTI’s Thoughts and Feelings Go Out to SurveyMonkey CEO

Dave Goldberg, CEO of SurveyMonkey, died suddenly Friday night and all the staff at TTI send our condolences to his friends and family in their time of grief.

You can read more about his life at the link below:

http://www.businessinsider.com/survey-monkey-ceo-dave-goldberg-dead-2015-5