Archive | January 2015

Score Values in Question Scale Choices

When designing a survey, take careful consideration of how you score your response scale choices. You must be particularly aware of not just what the scale choice text say, but also what the scale choices represent. Each scale choice should have a dedicated score value associated with it so you can generate meaningful statistics.

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Comprehensive Scale Choice Options

When designing a survey, choosing comprehensive scale response options that denote a range of options (such as salary, distance, age, etc.) is very important. You must be sure to include every option available to a respondent. You must avoid gaps in the options so a person can’t respond correctly.

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Demographic Questions

Dealing with demographic questions in your web or scannable survey can be a tricky issue. Whether or not you ask these questions on your survey depends on a number of factors.

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Beware Salary Survey Statistics!

Here’s an interesting article about the pitfalls of relying on salary surveys from Business Management Daily.

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Number of Characters in Write-Ins

For SurveyTracker web surveys, you have a limited amount of control over the number of allowable characters in a write-in text response scale.

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Survey Spotlight: Education

Feedback gathered from education surveys and evaluations is critical for any school, college, or university. It’s important to gather valuable feedback from students, parents, faculty, and other stakeholders to make decisions that will impact the quality of your college or school. SurveyTracker software can make this easy for you.

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Use One Idea Per Question

Writing good questions is probably the single most important task when developing a survey. A good question should be worded so clearly that all respondents interpret it the same way. This is hard to accomplish, but the reliability of the survey results depends a great deal on it. If the respondents have difficulty interpreting questions, it can introduce a significant amount of error into the results and make accurate interpretation difficult, if not impossible.

One major issue we often encounter are questions with too many concepts or ideas.

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Providing a Scale Range

When writing survey questions, providing questions with a scale range of options from which which a respondent is to reply is often preferred over simple write-in responses.

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Better Business Bureau Survey Scam Alert

The Better Business Bureau has issued an important scam alert related to online surveys and free Walmart gift cards.

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Midpoint Choices

In writing a question for your survey, you should take careful consideration of the scale (and its choices) you will use to record the responses. Because the answers to survey questions usually reflect some opinion or position, a well-designed scale makes responding to the question simpler.

A Midpoint (or neutral) option on a likert-type scale is an option you may or may not want to provide to your respondents.

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